ABOUT US
No Way 2 Duplicate NW2D Salon is a full-service beauty destination with locations in Fayetteville and Bentonville, Arkansas. Our name, NW2D (No Way 2 Duplicate), speaks to the individuality and creativity of our stylists—each one brings something original to the chair, and our work speaks for itself. We specialize in African-American hair care and aesthetics, offering high-quality services designed to celebrate and protect natural textures. From braids and silk presses to loc maintenance and sew-ins, our team is trained to meet the unique needs of every client. At NW2D, we strive to create a relaxing, welcoming, and all-inclusive environment where every client feels seen, supported, and celebrated. Our stylists are not only skilled artists but also educators who are passionate about hair health and product knowledge across all hair types. We’re active on social media, growing our community, and currently accepting new clients. Whether you’re booking for a special occasion or looking to maintain your signature style, we’re here to deliver exceptional service with unmatched creativity. We can’t wait to welcome you into the NW2D family—because there’s truly No Way 2 Duplicate you.
CANCELLATION POLICY
At NW2D, we value your time and ours. A 30% cancellation fee will be charged for no-shows or cancellations made within 48 hours of your scheduled appointment. We appreciate your understanding and cooperation in helping us maintain an efficient and respectful booking experience for all clients.
TEAM
Simone Booth
Hi, I’m Simone Booth, the proud founder and owner of NW2D—short for No Way 2 Duplicate. What began as a passion for all things hair has grown into a thriving business with two locations in Northwest Arkansas. My NWA journey started behind the chair in a local barbershop, and through vision, faith, and hard work, I’ve built a brand that celebrates individuality, culture, and creativity. As a NWA-based hairstylist, I specialize in African-American hair, with a love for wigs, braids, and locs. My goal is to not only deliver exceptional styles but to create a space where clients can unwind, feel seen, and leave more confident than they came. I’m also deeply committed to supporting other beauty professionals—from cosmetologists and barbers to estheticians and nail techs—as they grow into the next level of their journey. NW2D isn’t just a salon; it’s a platform for empowerment, excellence, and originality.
Reina Thomas
Hey there, I’m Reina Thomas—a proud Northwest Arkansas native and passionate hairstylist. I specialize in curly hair, precision cutting, natural hair styling, and bold fashion colors that make a statement. Clients love sitting in my chair because they know they’ll leave feeling confident, cared for, and in love with their hair. I believe in creating a warm, personalized experience while enhancing each person’s natural beauty. Let’s bring your vision to life—whether that’s embracing your curls, trying a fresh cut, or going a bold color!
Sheena Ali
Hi, I’m Sheena Ali—a Northwest Arkansas-based multicultural hairstylist and makeup artist with a passion for healthy hair, color transformations, and extensions. I take pride in working with all hair types and textures, creating custom looks that enhance natural beauty and boost confidence. To me, my clients are more than just appointments—they’re family. Every service is an opportunity to connect, uplift, and help you leave feeling your absolute best. I can’t wait to welcome you into my chair!